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Wibbitz is an interesting new application designed to help website owners and content creators with the manufacturing of engaging video content. The application takes existing text content, scans it, and then automatically repackages it into an attractive video presentation, complete with images and voiceover. Wibbitz is built on the idea that video content provides readers with an additional mechanism by which to engage the user’s content.

All videos in Wibbitz are created in HTML5, which means they can be played on almost any mobile device or tablet.

Wibbitz was created by Zohar Dayan and Yotam Cohen, who believe that video content is the future of the web and sites failing to provide it are missing a crucial demographic of their potential audience. The app was named one of Business Insider’s “15 Growing Israeli Startups to Watch in 2012,” and holds around 400 Twitter followers and 700 Facebook “Likes.”

The Wibbitz application focuses on scanning the text of an article and finding its key elements, then organizing those elements in a visually cohesive package. Wibbitz does not create a straight one-to-one copy of the article in video; instead, the application extracts the important points and turns them into a natural-sounding script with an automated voiceover. HTML5 support ensures that no matter where viewers may encounter a user’s content, the content will be available for viewing.

The Wibbitz software was designed from the ground up to be easy and efficient to deal with. Most of the process is completely automated, and requires only a working site URL and a few clicks of the mouse. Users are able to instantly share and embed their new video content using Wibbitz’s built-in features.

Registration is not required for users looking to convert a video. All the user needs is a working email address and valid URL. Those interested in registering as content publishers must email the Wibbitz team directly to discuss the terms of the agreement.

Wibbitz has no public-facing pricing page, so it is unclear what the application costs for publishers and other big content creators. However, users interested in converting one-off pages can take advantage of the free conversion service on the site’s home page.

Wibbitz is a powerful tool for bloggers and website owners looking to enhance the ways in which their visitors can engage in content. Not everyone prefers to watch videos, but some do—if there are no videos on your site, visitors may go elsewhere for their daily fix. The application is also useful for publishers looking to convert large amounts of text without having to walk through the process manually.

• Create simple, elegant video content.
• Convert existing pages to video.
• HTML5 coding supports most mobile devices.
• Natural-sounding voiceovers.
• Adds content relative to user text.

Wibbitz video

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